OQG

Aleph delved into the "OQG" project, a renowned chain of burger restaurants celebrated for its premium ingredients, with multiple locations across Switzerland. They sought a complete overhaul of their visual identity, and we also took charge of creating their new website. The logo concept aimed to strike a balance between representing a burger and incorporating the name "OQG," which stands for "Au Quartier Général" (At the Headquarters) in reference to the restaurant's military theme. Our distinctive logo proposal cleverly merges the shape of a burger with that of a tank, creating harmony between the culinary aspect and the military theme.

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